Campaign details
Brand: StarPlus/Ikyawaan #NotShaadiMaterialLead Agency: Mindshare IndiaRegion: APAC
Strategy
Objective
Over the past 2 yrs. Star Plus campaigns Maa Ka Nam and &Daughter (Daughter Ka Nam) that taps into the thought that women are today opening endless opportunities and we are living in a new world, changing the way future generations live and eliminating gender stereotypes.
With the new campaign of Star Plus, we wanted India to openly talk about old fashion customs / expectations or behave in a certain manner to be a perfect bride.
We put forward a hard hitting question: Why...