Campaign details

Brand: Standard Bank
Lead agency: Mobiclicks
Region: EMEA

Strategy

Objective

The ICC cricket world cup is a huge sporting event that many fans look forward to – and this year was no different. Standard bank is a proud sponsor to our national team the Proteas – and wanted to support our boys through this very exciting World cup.

Standard bank approached us to assist in reaching the local fans to feel part of this momentous event taking place in England – to make the local fan feel like they are part of this game and share these sports moment with them through digital platforms.

The Objective of this campaign was to connect with sports fans watching the Cricket World Cup 2019 and generate brand awareness for Standard bank through Digital. The primary focus on this campaign was to reach the audience on Social media through high spirited moments in the game, like Four, Six and Wickets that happened during South African matches.