Sprite Nyatanya Nyegerin

Sprite, a beverage brand, increased brand favourability and sales by launching a cross media campaign that used humorous videos to establish Sprite as top of mind during Ramadan.

Campaign details

Brand: Coca-Cola/SpriteLead agency: InMobi, Mediacom IndonesiaRegion: APAC

Objectives

Over the last few quarters, Sprite realized that its brand awareness levels had begun to stall which led to a stagnation in its consumption levels. Sprite knew that in order to address this worrisome challenge, they needed to launch a unique marketing campaign. The brand knew that this would not be easy as they had to break through the clutter and set themselves apart as they entered into the hyper competitive festive season of Ramadan. Being a beverage brand, it was also crucial to convey...

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