Campaign details
Brand: Sprite Lead Agency: Berakar Komunikasi Region: APAC
Strategy
Objective
Increase brand awareness & engage the audience on Ramadan, utilising Sprite's DNA: Clear & refreshing drink that promotes clear thinking.
Target Audience
Indonesian youth that are fasting in the middle of the heat. This situation tend to BLUR THEIR SENSES, imagining all kind of refreshments that disturb their fasting.
