Campaign details
Brand: SpriteLead Agency: Berakar KomunikasiRegion: APAC
Strategy
Objective
Increase brand awareness & engage the audience on Ramadan, utilising Sprite's DNA: Clear & refreshing drink that promotes clear thinking.
Target Audience
Indonesian youth that are fasting in the middle of the heat. This situation tend to BLUR THEIR SENSES, imagining all kind of refreshments that disturb their fasting.
Creative Strategy
We used audio to play with audiences' senses and remind them to think clearly. Started with audio ads on Spotify & radio stations, using fasting hours targeting. Then, we led people to check our...