Sprite: These are not sounds of Sprite

Sprite, the soft drink brand, increased brand awareness and engaged its audience during Ramadan in Indonesia.

Campaign details

Brand: Sprite Lead Agency: Berakar Komunikasi Region: APAC

Strategy

Objective

Increase brand awareness & engage the audience on Ramadan, utilising Sprite's DNA: Clear & refreshing drink that promotes clear thinking.

Target Audience

Indonesian youth that are fasting in the middle of the heat. This situation tend to BLUR THEIR SENSES, imagining all kind of refreshments that disturb their fasting.