Sprite: Summer Refreshment

Sprite, a soft drinks brand, reached 18-29-year-olds in Turkey by launching video content and how-to videos to solve their summer problems through WhatsApp and social media.

Campaign details

Brand: Sprite Agency: Carat Media Turkey Region: EMEA

Strategy

Objective

Sprite aimed to increase consumption and drive brand love among the 18-29 target audience and the campaign objective was to establish the brand as the enabler of self

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