WARC subscribers can read

Sprite: India Opens The Bottle Of Refreshment With Sprite

Sprite, a soft drink brand, repackaged its bottles and introduced scannable technology to make it consumers' first choice drink during India's hot summer by introducing challenges to complete to win a prize holiday.

Sign in

Marketing decisions made easy

Get a demo

By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.

* Top 10 brands