Sony Pictures: Peter Rabbit

Sony Pictures, an entertainment company, was able to gamify Peter Rabbit to build affinity for the key characters of the story.

Campaign details

Brand: Sony PicturesLead Agency: Universal McCannRegion: NA

Strategy

Objective

Sony Pictures Animation & Universal McCann enlisted AdColony's help to conduct a mobile campaign to drive awareness for their much-anticipated movie adaptation of the classic tale of Peter Rabbit. To introduce and build affinity for the key characters in the story, Sony wanted to use the unique interactive capabilities of AdColony's Dynamic End Card.

After a custom mobile-only movie trailer, users tap into a garden environment and swipe their screens to help Peter Rabbit chop different veggies in a familiar action as they appear...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands