Sony Pictures / Men In Black: Cookie Neuralyzer

Men In Black, a film produced by Sony Pictures, was promoted in Turkey by creating banner ads that allowed users to have a smoother browsing experience by letting them kill cookie memories.

Campaign details

Brand: Sony Pictures / Men In BlackAdvertiser: MediaCom TurkeyCountry: Turkey

Strategy

Objective

One of the Sony Pictures' most successful franchise "Men In Black", returned to theaters after a long break with Men In Black: International. Our main objective was to create brand awareness to the epic return of "Men in Black" from an innovative approach, by adapting timeless elements of the franchise with daily trends. We have leveraged movie's assets such as the neutralizers. Our key performance indicators were video completion rate (VCR) and interaction rate (CTR of cookie neutralizing) to increase brand...

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