Sony Entertainment: Waltzing across TV - How 300,000 people switched channels to Super Dancer

Sony Entertainment TV, a broadcasting brand, launched a cohesive brand awareness campaign that bridged both TV and mobile platforms in order to introduce its new 'Super Dance' show in India.

Campaign details

Brand: Sony Entertainment Channel/Super DancerLead agency: Zapr Media LabsRegion: APAC

Objectives

45% of TV viewers in India tune in during prime-time every day to watch entertainment content in the form of reality shows, fictional episodes,...