Sonic: Sonic the Hedgehog, Catch Him If You Can

UIP, Paramount Pictures' holding company in the Philippines, launched a campaign to improve fans' impression of the newly designed CGI character Sonic and promote to upcoming movie.

Campaign details

Brand: Sonic Agency: Mindshare Philippines Region: APAC



UIP, Paramount Pictures holding company in the Philippines, wanted a nationwide campaign that would heighten awareness and drive box office sales for Sonic the Hedgehog – the 2020 action-adventure comedy based on the beloved Sega video game franchise

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands