Somo and Audi A4 Virtual Showroom

Audi, the German car manufacturer, increased brand conversation by creating a VR showroom within the UK.

Campaign details

Brand: Audi UKLead agency: SomoRegion: EMEA

Objectives

In partnership with long-serving client, Audi UK, Somo demonstrated their ability to develop rapid, actionable innovation and stole the show at the WIRED Innovation Awards.

Utilising an existing asset from a successful enterprise application, the team created a VR Showroom concept that challenged automotive industry standards as well as paving the way for a whole new exploration into the possibilities of v-commerce.

Somo and Audi used the exhibition to create test hypotheses, gather consumer feedback and build a business case that could future-proof their brand for...

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