Snickers: Hunger Support Campaign

Snickers, a confectionary brand, used facial recognition as part of its Snickers Hunger Support Campaign in the UAE, Saudi Arabia and Kuwait.

Campaign details

Brand: Snickers Agency: InMobi Region: EMEA

Strategy

Objective

Snickers along with their media agency Mediacom UAE and Programmatic agency Xaxis UAE, reached out to InMobi to run a programmatic campaign in Saudi Arabia, the UAE and Kuwait in late 2019 (from Nov. 28 to Dec. 10) in order to drive further brand awa