Smartfren: Mobile campaign wakes up Indonesia’s WOW generation

Smartfren, the telecommunications company, wanted to increase brand consideration and engagement in Indonesia.

Campaign details

Brand: Smartfren Lead Agency: Mediacom Indonesia Region: APAC

Strategy

Objective

Smartfren, one of the youngest telecommunications companies in Indonesia, plays in an arena punctuated with fierce competition. To rise above the competition, Smartfren wanted to increase brand consideration and engagement. With these objectives in m