Signature: GWP

Signature, the social enterprise brand, attempted to stay relevant and become the brand of choice by creating a unique experience for Signature consumers in India.

Campaign details

Brand: Diageo India /SignatureLead Agency: PHD IndiaRegion: APAC

Strategy

Objective

Signature has always stood for being the inspirer and enabler for the dreamers who want to mak their mark. But due to the pandemic, people could not find a path to fulfil their dreams. Signature wanted to stay relevant and become the brand of choice by creating a truly unique experience for Signature consumers, which helped break the clutter during the heavy promotional period- to stand out. With consumers seeing multiple promotions all the time, we aimed to craft an experience that the...

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