Campaign details
Brand: SignalLead agency: Mindshare TurkeyRegion: EMEA
Strategy
Objective
Our objective was to increase brand awareness of Signal and tell customer the instant whitening claim which was proven by 7 global patents.
Target Audience
The whole "Her Şey Bi' Gülüşüne Bakar" campaign was aimed to target young Turkish Women. Since the coffee fortune telling is an important tradition especially on young Turkish women, the campaign and the project target audience is matched .
Creative Strategy
Kaave Falı (Coffee Fortune) is the most popular coffee fortune telling app in Turkey, users willing to learn their...