Brand: SHOWTIMEAgency: Movement StrategyRegion: North America
After a 504 day hiatus, the hotly anticipated Season 5 Part 2 of Billions was returning to Showtime. Marketing, advertising and PR plans were already underway. Could anything more be added to drive conversations on premiere night?
A few weeks before Season 5 Part 2's debut, a new social team was challenged to come up with a premiere day idea to add even more momentum to the Billions conversation. The goals: reward loyal viewers (who had been waiting 1 ½ years), and get...