Shoprite: Checkers Win a Car

ShopRite, a food retailer, and Checkers, an FMCG retailer, partnered to launch a mobile entry-system for their daily competitions, which led to 31 million valid entries in this South Africa-based campaign.

Campaign details

Brand: ShopriteLead Agency: Yonder MediaRegion: EMEA

Strategy

Objective

Rewarding consumers for their purchases with daily prizes and not just any prize, 3 cars were given away every day, was a very smart way for Shoprite and Checkers to meet their strategic business objectives for this campaign being:

  1. To drive consumers in-store
  2. Increase sales and
  3. Increase repeat purchase.

One of the main business problems that our mobile solution had to resolve, was to replace the previously paper- based entry-mechanism, with an end-to-end mobile entry mechanic that would be seamless for both Shoprite and Checkers...

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