Shahid: InMobi delivers new subscribers for streaming platform Shahid, in a post-IDFA setting

Shahid, a video-on-demand and TV streaming platform increased its subscriptions in the Middle East.

Campaign details

Brand: ShahidLead Agency: InMobiRegion: EMEA

Campaign video

Strategy

Objective

Shahid began working with InMobi in November 2020, with a strong focus on targeting users of iOS devices, where its target audience was well represented.

Campaigns focused principally on the United Arab Emirates and Saudi Arabia, with the main focus of reaching and attracting new paying subscribers for its TV on-demand services.

The business objective was to increase the number of quality subscribers to the app. They had never done performance marketing before.

Target Audience

Users 18 years old and older were the main...

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