Sephora: Livestreaming on e-commerce Mini Program

Sephora, a personal care and beauty brand, improved its Mini Program (MP) channel share and grew total sales in China by leveraging mobile-based livestreaming technology via WeChat.

Campaign details

Brand: SephoraAgency: Mobile Now GroupRegion: APAC



Native apps have lost market share in China in the past few years, as increasingly users have preferred to engage with brands on WeChat and more recently specifically on Mini Programs (MPs). MPs are the app-like experience offered by WeChat that has removed the need to go to an app store to download an app.

Sephora has prided itself on being on the cusp of technology in China and as a result launched its own MP in 2018, to sit along side its existing mobile...

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