Sephora: Live Streaming on Ecommerce Mini Program

Sephora, a personal care and beauty brand, improved its Mini Program (MP) channel share and grew total sales in China by leveraging mobile-based livestreaming technology via WeChat.

Campaign details

Brand: Sephora Agency: Mobile Now Group



Native apps have lost market share in China in the past few years, as increasingly users have preferred to engage with brands on WeChat and more recently specifically on Mini Programs (MPs). MPs are the app-like experience offered by WeChat that has

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands