Sephora: Live Streaming on Ecommerce Mini Program

Sephora, a personal care and beauty brand, improved its Mini Program (MP) channel share and grew total sales in China by leveraging mobile-based livestreaming technology via WeChat.

Campaign details

Brand: Sephora Agency: Mobile Now Group

Strategy

Objective

Native apps have lost market share in China in the past few years, as increasingly users have preferred to engage with brands on WeChat and more recently specifically on Mini Prog

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