Campaign details
Brand: GlaxoSmithKline /SensodyneLead agency: Mindshare IndonesiaRegion: APAC
Objectives
Sensodyne is a leading toothpaste brand in Indonesia, known for treating sensitive teeth. Despite 1 out of 3 people being affected with tooth sensitivity, toothpaste specially made for treating sensitive teeth are not as popular as other toothpastes. One possible explanation for this is that people probably categorize sensitivity toothpastes under a problem-solving segment, which is treated as a last resort and only considered when a problem becomes serious.
The campaign thus wanted to spread awareness and educate users about the wellbeing of their teeth,...