Sensodyne: A Sensitivity Free Ramadan

Sensodyne, a toothpaste brand, used social media to connect with people in Indonesia during Ramadan.

Campaign details

Brand: SensodyneLead Agency: InMobi | MindshareRegion: Indonesia

Strategy

Objective

Ramadan month is one of the biggest moment in Indonesia when people gather with family, friends to celebrate the winning moment after fasting. Most people consume desserts like kolak, ice cendol, es buah also hot food during breakfasting/iftar. Those kind of food trigger pain and twinge teeth for sensitive teeth user.

Sensodyne as a brand wants to celebrate the moment with Indonesian people and help them from the pain of sensitive teeth during iftar (breakfasting) with the communication"Sensodyne helps you to be closer with...

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