Selpak: Antibacterial launch communication online to offline

Selpak, a tissue paper brand in Turkey, increased click-through rates, customer sentiment and brand awareness by creating advertising that appealed to customers' hygiene concerns.

Campaign Details

Brand: SelpakAgency: IngageRegion: EMEA



The increasing need for hygiene after the pandemic period, as Selpak brand, we decided to break a new ground in Turkey based on the needs of the consumers. Therefore, we produced Selpak Extra; Antibacterial Protection Shield Toilet Paper, the first toilet paper with antibacterial protection shield in Turkey!

We wanted to introduce the new member of the Selpak product family to our target audience. We explained to the consumer what need our innovative product provides for a solution in the market, and we explained in our film...

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