Selling HSBC credit cards online with unique always-on digital campaign

HSBC, a multinational banking and financial services company, developed a campaign to grow credit card penetration and usage in Vietnam.

Campaign details

Brand: HSBCLead agency: MindshareRegion: APAC

Objectives

HSBC, the leading private bank in Vietnam, wanted to grow the credit card penetration and increased the credit card usage.

With the growing economy of Vietnam and GDP Year On Year growth at 6.8%; the challenge remains that only 18% of the total Vietnamese are connected with the banking system. Vietnam has one of the lowest penetrations of consumer lending, with credit card penetration only accounting to 15% (as per Ministry of Industry and Trade) of all the transactions, and cash remains the most popular transaction mode....

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