Sedal: Sedal by Yuya

Sedal, a hair care brand, partnered with YouTube influencer Yuya, to reach teenage girls in Argentina.

Campaign details

Brand: SedalLead Agency: InitiativeRegion: LATAM

Strategy

Objective

Sedal needed to appeal to younger women (from 13 to 35 years old) to maintain its market share, by engaging them with an innovative proposal and increasing brand love. They needed a way to speak to them in their own words, in their own world: the social networks.

Target Audience

Young women from 13 to 35 years old, focusing on Generation Z.

Gen-Z is the most connect generation in the world and Argentina is no exception. They are mobile native, co-create content and trust online influencers...

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