Scottex: Toilets change lives

Scottex, a toilet paper brand, launched a campaign in Spain to generate brand awareness and also raise awareness about infant mortality caused by poor hygiene conditions in bathrooms in third world countries.

Campaign details

Brand: Scottex Lead agency: Mindshare Region: EMEA

Objectives

To generate brand awareness and raise awareness about infant mortality caused by poor hygiene conditions in bathrooms in third world countries; Kimberly Clark, launched under its brand name Scottex: "Toilets change lives". Scottex is a toilet paper b

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