Samsung Galaxy S9: The Dodo x Samsung Slow-Mo

Samsung, a technology company, increased positive sentiment among millennials in the US by launching a social video campaign, which created shareable pet moments using the slow-motion feature on the Galaxy S9.

Campaign details

Brand: Samsung Galaxy S9Lead Agency: R/GA & Starcom UKRegion: North America

Objective

Samsung Galaxy S9. The Camera. Reimagined. For their 2018 flagship device, Samsung was seeking to position themselves as a must-have device for the millennial generation.

The goal of our Dodo x Samsung Galaxy S9 campaign was to show how documenting everyday adventures with our pets can be epic in super slow-motion — with the help of surf champ pups, backpacking kitties, and Instagram doggie stars. Samsung Electronics partnered with The Dodo to make everyday moments epic with the new Samsung Galaxy...

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