Campaign details
Brand: Samsung Vietnam / Galaxy ALead agency: Leo Burnett Vietnam / Starcom&Performics VietnamRegion: APAC
Objectives
Samsung's share in the mid-tier phone segment is significantly threatened by its key competitor Oppo's aggressive attacks in the market through attractive promotions, mass media communications and sponsorships.
In 2017, the new Samsung Galaxy A became the first ever mid-range smartphone equipped with IP68 Water Resistance, a highly demanded feature only previously seen on high-end flagship phones.
Realizing this huge advantage, Samsung wanted to launch the Galaxy A with a storm, drown its non-water resistant rivals and win...