Samsung: Interactive addressable TV advertising

Samsung, a multinational conglomerate company, increased impressions, clicks, and conversion rates for its Galaxy S21 FE 5G ads by using attention-grabbing ads targeted at a high-income audience.

Campaign Details

Brand: Galaxy S21FE 5GAgency: TvekstraRegion: EMEA

Strategy

Objective

In June 2022, Samsung had an advertising campaign through Addressable Tv when launching its 'Samsung S21 FE 5G Smartphone" product. The main aim of the campaign is to highlight the product's 'impressive" features and increase sales by offering a benefit via Addressable Tv advertising.

Attention-grabbing standard band ads were shown to the customers, which would lead them Landing Page. Customers who clicked on the standard band were redirected to the Landing Page and shown .gif images that were specially prepared for the Samsung Galaxy S21...

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