Campaign details

Brand: Samsung Galaxy S9
Lead Agency: R/GA & Starcom UK
Region: North America

Objective

Samsung Galaxy S9. The Camera. Reimagined. For their 2018 flagship device, Samsung was seeking to position themselves as a must-have device for the millennial generation.

The goal of our Dodo x Samsung Galaxy S9 campaign was to show how documenting everyday adventures with our pets can be epic in super slow-motion — with the help of surf champ pups, backpacking kitties, and Instagram doggie stars. Samsung Electronics partnered with The Dodo to make everyday moments epic with the new Samsung Galaxy S9 and S9+'s Super Slow-mo camera.

Target Audience

We targeted female millennial consumers across Instagram, Facebook and Snapchat, which are the leading social platforms where our target demo spends their time.