Samsung Galaxy S10+: Do What You Can't Jimmy Fallon

Electronics giant Samsung got talkshow host Jimmy Fallon to film an entire episode of The Tonight Show on its latest smartphone to promote the launch of its Galaxy S10+ handset in the US.

Campaign details

Brand: Samsung Galaxy S10+Lead Agency: StarcomRegion: North America

Objective

The smart phone market has reached its peak. No longer are phone launches defined by major innovations. Instead, by innovative features that make each iteration better than the last. But, these enhancements often aren't obvious to most phone users and people are no longer convinced they need to invest in upgrading with each new launch.

For the launch of the Galaxy S10+, Samsung wanted to demonstrate the phone's innovative camera and incite purchase for its newest mobile device.

Target Audience

By putting innovative technology...

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