Samsung: Galaxy Apps

Samsung, a technology company, informed users of its Galaxy Apps store and was able to increase revenue through segmenting its audiences and targeting each segment with its own specific mobile ads.

Campaign details

Brand: Samsung Lead Agency: Moburst

Strategy

Objective

On each Samsung mobile device, there is a store known as the Galaxy Apps store. Like the Google Play store, and Apple's App Store, this is a store that allows you to access a signific

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