Campaign details

Brand: sahibinden.com
Lead agency: Rafineri
Region: EMEA

Strategy

Objective

In Turkey, mobile applications were becoming more and more important regarding the second-hand markets. As the leading classified ads and e-commerce platform of Turkey, sahibinden.com has developed a brand new technology in order to make things easier for its users: Image-Based Car Recognition Technology. This technology, developed by our team of engineers, can identify the vehicle by processing any image exposing front, rear or any other side of the car thanks to the artificial intelligence it possesses. It can also identify the brand name, model and year information among millions of ads to submit the best results for the user. With this feature, we mainly aimed three things:

Creating awareness: We aimed to reach a minimum number of 5 million views for our video.