Sabeco: Bia saigon Tet campaign

Vietnamese beer brand Bia Saigon created a localised, multichannel campaign to grow sales and market share during the Tet holiday season in 2022.

Campaign details

Brand: SabecoAgency: MediaCom VietNamRegion: APAC

Campaign video

Strategy

Objective

Tet 2022, was different to most other. Throughout that year, people were unable to travel to their home city because of the pandemic lock down. So, when traveling...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands