Royal Challenge Sports Drink: Only Men Can play Cricket?

Royal Challenge Sports Drink, a sports drink brand, launched the first ever mixed-gender cricket match in India by garnering support using cricket influencers on social and cricketing apps.

Campaign details

Brand: Royal Challenge Sports Drink Lead Agency: Mindshare Region: APAC

Strategy

Objective

With India being a dark market for alcohol and whisky perceived as an overtly masculine drink which discourages women with associating with it, Royal C

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