Rexona: Dictionary of Moves

Rexona, a deodorant brand, launched a campaign in Turkey to thank the country for voting it as the most loved deodorant brand.

Campaign details

Brand: RexonaLead agency: UnileverRegion: EMEA

Objectives

Rexona has been selected as "Turkey's most loved deodorant brand" by the Lovemark Research of Turkey. When we heard the news we decided to thank Turkey, who host different cultures from north to south and east to west.

Target audience

People from all ages in Turkey who love to move, thus Rexona's target audience scale is from 18 to 50 years old from all around Turkey.

Creative strategy

We knew that Turkish people have many different local dialects. With this data, we found an idea that would...

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