Rexona: Gerak Tak Terbatas (Unlimited Moves)

Rexona, a deodorant brand, relaunched its mobility assistant app Gerak in Indonesia to invite society to connect, collaborate and contribute better to the disabled community in Indonesia by introducing the campaign Unlimited Moves.

Campaign details

Brand: RexonaAgency: RED COMMUNICATIONRegion: APAC



The growth of mobile phone and internet penetration in Indonesia is undoubtedly swift. In January 2020, We Are Social reported: mobile phone ownership is at 124% index vs population, while internet penetration is at 64%.

This exciting growth is unfortunately followed by the growth of a sedentary lifestyle. Riskesdas shows there is a significant increase in the percentage of adults with limited physical activity year on year (26.1% in 2013 to 33.5% in 2018) while a 2017 study by Stanford University claimed that Indonesia ranks the...

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