Brand: RexonaAgency: RED COMMUNICATIONRegion: APAC
The growth of mobile phone and internet penetration in Indonesia is undoubtedly swift. In January 2020, We Are Social reported: mobile phone ownership is at 124% index vs population, while internet penetration is at 64%.
This exciting growth is unfortunately followed by the growth of a sedentary lifestyle. Riskesdas shows there is a significant increase in the percentage of adults with limited physical activity year on year (26.1% in 2013 to 33.5% in 2018) while a 2017 study by Stanford University claimed that Indonesia ranks the...