Revive: When it's hot, get Revive salted lemon on the go with gotit (instant m-gift) technology

Revive, a sports drink, launched a campaign in Vietnam to introduce and increase sales of its new local salted lemon flavour in response to customer research.

Campaign details

Brand: Suntory Pepsico Vietnam Beverage / ReviveLead agency: Mindshare Vietnam / Redder Advertising VietnamRegion: APAC

Objectives

Vietnam is a tropical country, where the weather is hot most of the time, which naturally makes the beverage consumption specially the hydrated drink a part of the daily routine for the Vietnamese consumers. Revive is taking the lead in the Sport and Hydration drink category. However, the category is undergoing through biggest stress because of the unfavorable brackish taste, as per the category research for taste preference.

Understanding the consumers' insights and challenges, Revive introduced a...

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