Revive: Your Everyday Life Is A Sport

Revive, a sports drink brand, highlighted to consumers in Vietnam how their everyday activities can be just as physically exerting as sport and increased sales in a declining category.

Campaign details

Brand: Revive Agency: Dentsu Redder Region: APAC

Strategy

Objective

Revive is the dominant leader in the Isotonic/Sport Drink category and keeps widening the gap. The problem is this category is shrinking with no growth in many years due t

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