Renault Turkey: Rennovative Test Drive

Renault, a car brand, successfully increased its rate of Megan Sedan test-drives by partnering with a home-delivery app and enabling Turkish users to schedule their test-drives at a location and time of their choosing.

Campaign details

Brand: Renault TurkeyLead Agency: Wavemaker TurkeyRegion: EMEA

Objective

Where almost every year a new player emerges, C sedan segment in Turkey is the one with the most sales among all passenger cars sold. 31.8% of total passenger car sales belong to the C segment. This segment is also very important for Renault, because Renault's Renault Megane Sedan, which has the highest sales figure with 29,381 units in 2018, is also one of the bestselling models in this segment with a rate of 19% in 2018.

In an effort to maintain successful sales figures,...

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