Campaign details
Brand: RenaultLead agency: OMDRegion: APAC
Objectives
The festive period is the most auspicious time in India to book cars. With the effect of demonetization leading to hindering purchase decisions, and a car being one of the most expensive products, this category was most effected, as people had no/limited cash saved for luxuries. The objective was to not let demonetization affect the sales of our brand Renault KWID.
Target audience
For KWID we were clearly focused to target the younger audience of males aged 18-35 years old.
Creative strategy
E-commerce as a platform is...