Campaign details

Brand: Registraduría Nacional de Colombia
Lead Agency: UM
Region: LATAM


This article has been translated from Spanish using Google Translate. Download the original here.

Strategy

Objective

In Colombia, politics today is created, lived and felt from the 2.0, where the smartphone has become a tool that facilitates political participation in real time and social networks in a space of information, discussion, transformation and co- creation of political content, where the organic rather than the leader is the leader when positioning a candidate or government entity. However, despite being one of the countries in Latin America most active in social networks when it comes to talking about politics, it has one of the highest rates of abstention in Latin America, as faith has been lost little by little in policies, in the candidates and governmental entities.