redBus: Bang Toyib Returns

redBus, an online bus ticketing platform, used digital video to convince Indonesians of the certainty that redBus provides to those looking to travel by bus.

Campaign details

Brand: redBus Indonesia Agency: M&C Saatchi Indonesia

Strategy

Objective

Smartphone penetration in Indonesia is 56% of all mobile phones (statista.com). Using apps for all practical means from local transportation to mobile payments i

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