Raymond Fabrics & Apparel: Look good, do good – garment exchange programme

Raymond, a fabrics and apparel company in India, increased footfall in its stores and grew sales by championing the donation of old clothes.

Campaign details

Brand: Raymond Fabrics & ApparelAgency: Madison MediaRegion: APAC

Strategy

Objective

To reach a 2.5Cr+ audience available in the digital universe on Mobile & capitalize on them by helping the audiences donate their clothes with over 3 Lac garment donations.

To drive 1.5 Lac footfalls to Raymond Stores.

Generate business of 20 Crores.

Target Audience

Geographics: Pan India (Tier 1, 2 & 3 Cities)

Demographics: Male, Female, 25–54

Psychographics: Apparel Enthusiasts, Socially Responsible Brands

Creative Strategy

In order to generate high Reach, Frequency, and Impact, we used a short film of 30 secs, 20...

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