Rappi App: Growth hacking with Winclap

Rappi App, a home-delivery app, partnered with a mobile development company to redesign its creative advertising strategy and increase sales across South and Central America.

Campaign details

Brand: Rappi AppLead agency: WinclapRegion: LATAM

Strategy

Objective

Rappi, one of the top companies making home delivery in Latam, needed to empower their whole growth strategy by attracting new app users. Their goal was to increase by 20% the demand of new users coming from Brazil, Colombia, Mexico and Argentina.

Our challenge was not just increasing the "volume" of app downloads but to drive engagement with the app.

Target Audience

Rappi users can be everywhere since anyone that has a smartphone can order Rappi.

But the truth is that every Rappi customer is...

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