Campaign details
Brand: RAKBANKLead Agency: Mojo AdvertisingRegion: EMEA
Campaign video
Strategy
Objective
The unprecedented changes in the wake of the COVID-19 were faced by everyone but the ones who witnessed the fallout the most were the small businesses and they continue to do so even today. At times of squeezed liquidity, the biggest obstacle they faced was to seek funding to operate and promote their business. But in such uncertain times offering finances to lend was risky even for a local bank like us were also succumbed to the economic downfall. No matter the odds,...