RAKBANK: #SmallBusinessesMatter – using social to keep SMEs open

RAKBANK, a financial services brand, supported small businesses with its #SmallBusinessesMatter campaign in the UAE.

Campaign details

Brand: RAKBANKLead Agency: Mojo AdvertisingRegion: EMEA

Campaign video

Strategy

Objective

The unprecedented changes in the wake of the COVID-19 were faced by everyone but the ones who witnessed the fallout the most were the small businesses and they continue to do so even today. At times of squeezed liquidity, the biggest obstacle they faced was to seek funding to operate and promote their business. But in such uncertain times offering finances to lend was risky even for a local bank like us were also succumbed to the economic downfall. No matter the odds,...

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