RAKBANK: She Can Play

RAKBANK, a banking brand, improved brand perception in the UAE with its She Can Play campaign that focused on a young girl and her love of football.

Campaign details

Brand: RAKBANK Agency: RAKBANK Region: EMEA



With around 45 banks, UAE is an over-banked and extremely competitive market for banks & financial services. RAKBANK was a late entrant to an already cluttered market dominated by the likes of big names Emirates NBD, ADCB & Mashreq bank.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands