RAKBANK: She Can Play

RAKBANK, a banking brand, improved brand perception in the UAE with its She Can Play campaign that focused on a young girl and her love of football.

Campaign details

Brand: RAKBANK Agency: RAKBANK Region: EMEA

Strategy

Objective

With around 45 banks, UAE is an over-banked and extremely competitive market for banks & financial services. RAKBANK was a late entrant to an already cluttered market dominated by the likes of big names Emirates NBD, ADCB & Mashreq bank.

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