RAKBANK: Prediction Meets Tradition - Striking Gold with Machine Learning

RAKBANK, a banking brand, tapped into the fascination and love for gold in India by launching the Gold Account, where gold lovers could buy, sell and save gold digitally.

Campaign details

Brand: RAKBANK Agency: UM Region: EMEA

Strategy

Objective

Dhanteras, Onam, Diwali, an anniversary or even a simple gifting opportunity,buying gold is deep rooted in the traditional culture. Indians 'shimmering' passion for the yellow metal

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